Digital Experience Intelligence (DXI)
Scaling Brand Governance:
How Digital Twins automate brand approval processes
CPO, Global Insurance Company
-60%
Manual Brand approvals
Cross-channel consistency
+30%
Perceived brand consistency
The Customer’s profile
The Challenge
When global service demand meets
scarce expert knowledge
Following the introduction of new global brand guidelines, the organization experienced a rapid increase in brand approval requests across business units.
With limited capacity in the central brand team, approval processes became a bottleneck, leading to delays and reduced responsiveness.
As a result, local teams began creating their own workarounds to maintain speed, increasing the risk of brand inconsistency and weakening adherence to the newly defined corporate identity.
As a result, brand execution became inconsistent, and teams grew increasingly frustrated.
The Solution
An AI-powered Brand Expert Twin trained
on your brand guidelines
1
Train Expert Tween
Train an Expert Twin on brand guidelines and brand values
2
Automate validation
Set-up automated validation and brand approval process
3
Upload Assets
Upload your assets for instant validation
4
Receive feedback
Receive structured feedback with clear recommendation on how to improve asset
CPO, Global Insurance Company
Business Impact
From Brand Bottleneck
to Brand Enabler
-60
Reduction in manual brand clarification requests
50
Faster brand approval time
30
